As the Communication Manager, Samantha van de Wal is responsible for all FSSC 22000 communication activities. A key question for the communication department is 'how can we better connect with…?'. At FSSC we believe that communication is not a one-way street. A proper connection with our partners and the rest of our stakeholders ensures alignment, efficiency, and professionalism. It is Samantha’s ambition to improve connection within the FSSC team, between FSSC and its partners and other stakeholders. She holds a master degree in American Studies and a Bachelor in Communication- and Information science from Utrecht University (The Netherlands). Before joining FSSC 22000, Samantha worked as a Communication Manager for a training organization in the printing industry and as a consultant in several other sectors like catering and leisure- and hospitality.