Atie van Olst is the FSSC Marketing Manager based in the Netherlands. With an educational background in Marketing & Communication, Atie began her career in the meat industry and had over ten years of experience working with seafood before moving into Strategic Marketing Consultancy for agriculture & food. Atie has worked on many projects within the food supply chain and focuses on brand positioning, brand innovation, and internal branding. She also has spent time on private labels for quality, authenticity, and sustainability assurance, including EU quality schemes for agricultural and food products (geographical indications and traditional specialties and EU organic certification). Atie started her own business "TimE Food Solutions" in 2010, and she now strives to contribute to the position, awareness, and reputation of FSSC as the premium brand CPO.